As a solopreneur or small business owner, building an efficient sales funnel is essential to converting leads into loyal customers. But with the endless array of tools available, it can be overwhelming to know where to start. Whether you’re setting up a funnel from scratch or looking to optimise your existing process, having the right tools is key to making the journey smoother.
In this post, I’ll cover some of the best sales funnel tools for small businesses that you can use to streamline each stage of your sales funnel—from landing page creation to email automation and checkout systems. And if you need a helping hand, I offer a range of services to assist you with everything from sales funnel setup to lead magnets.
Sales Funnel Tools for Small Businesses
1. Landing Page Builders
A well-designed landing page is the first stop in your sales funnel, and it needs to capture attention and convert visitors into leads. Some of the top landing page builders to consider are:
Leadpages: Known for its ease of use, Leadpages offers drag-and-drop functionality with a variety of high-converting templates.
ClickFunnels: Designed for building complete sales funnels, ClickFunnels simplifies the process of creating multiple pages within your funnel, from landing pages to thank-you pages.
Unbounce: If you’re focused on A/B testing and optimising conversions, Unbounce is a powerful tool for creating custom landing pages with flexibility for tweaking elements.
Having a professional landing page builder is crucial to capturing leads effectively, and I can help you design and set up these pages for maximum conversions.
2. Email Automation Platforms
Once leads enter your funnel, keeping them engaged through email marketing is essential. Automating your email sequences allows you to nurture these leads and guide them through the funnel without overwhelming yourself with manual tasks. Here are some excellent email automation platforms:
Mailchimp: A popular choice for small businesses, Mailchimp offers user-friendly automation features and integrates well with landing pages and e-commerce platforms.
ConvertKit: Ideal for creators and solopreneurs, ConvertKit’s visual automation builder makes it easy to design sequences that respond to subscriber behaviour.
ActiveCampaign: If you need more advanced automation and CRM features, ActiveCampaign offers powerful tools to segment your audience and personalise campaigns.
I specialise in setting up automated email sequences that convert, from welcome emails to nurturing campaigns. With the right platform in place, you’ll save time and stay connected with your audience.
3. Lead Magnet Delivery Tools
Lead magnets, such as free eBooks, guides, or checklists, are a proven way to capture email addresses and grow your subscriber list. But how do you deliver them efficiently?
MailerLite: A simple and affordable option, MailerLite makes it easy to create landing pages and automated email delivery for your lead magnets.
ConvertKit: In addition to email automation, ConvertKit offers powerful lead magnet delivery features that allow you to send freebies directly to new subscribers.
Gumroad: If you’re offering more substantial downloads or digital products as lead magnets, Gumroad is a great tool for delivering them securely.
With my expertise in lead magnet creation and setup, I can help you seamlessly integrate lead magnets into your funnel, ensuring they’re delivered automatically and on time.
4. Checkout Systems
The final step in your sales funnel is the checkout process. It’s critical to have a smooth, secure, and easy-to-use checkout system to avoid cart abandonment and ensure successful transactions.
Shopify: A trusted e-commerce platform, Shopify offers an intuitive checkout system that integrates with your landing pages and email campaigns.
ThriveCart: ThriveCart focuses on creating high-converting checkout pages, and it’s packed with features like one-click upsells and automatic follow-ups.
SamCart: A simple yet powerful platform, SamCart allows you to create customised checkout pages and even integrate payment plans or subscriptions for your products or services.
I can assist you in setting up and optimising your checkout system to ensure that your sales funnel flows seamlessly from start to finish.
5. All-In-One Solutions
If you create online courses or digital products, you might want to consider all-in-one platforms like Kajabi or Kartra. These tools combine everything you need—landing pages, email marketing, lead magnets, checkout systems, and even course hosting—into a single platform. This not only streamlines your entire sales funnel but also removes the need for multiple software subscriptions. Other all-in-one solutions include Podia and Teachable, both of which are excellent options for entrepreneurs offering online courses, with built-in marketing and checkout systems.
By using an all-in-one solution, you can manage every stage of your sales funnel under one roof, simplifying your tech stack and saving time. I can help you choose and set up the right platform for your needs, whether it’s a dedicated checkout system or an all-in-one solution like Kajabi.
Why Outsource Your Sales Funnel Setup?
Building and managing an effective sales funnel can be time-consuming, especially if you’re juggling multiple aspects of your business. That’s where outsourcing to a Virtual Assistant like me comes in. I specialise in setting up sales funnels, including creating landing pages, managing email automation, designing lead magnets, and ensuring your checkout process is optimised. By outsourcing these tasks, you’ll save time, reduce stress, and focus on what matters most—growing your business.
Ready to Streamline Your Sales Funnel?
If you’re looking to simplify your sales funnel process, boost conversions, and save valuable time, I’m here to help. Visit my services page to learn more about how I can assist with Social Media Management, Email Marketing, Lead Magnets, Landing Pages, Sales Funnels, and more. Feel free to get in touch for a free discovery call!
Further Reading
If you're interested in diving deeper into optimising your sales funnel, check out these helpful resources:
Setting up a high-converting sales funnel can seem overwhelming, but with the right approach, you can create a streamlined process that brings in leads and converts them into paying customers. This guide will walk you through the essential stages of a high-converting sales funnel. You’ll also discover how outsourcing the technical setup to a Virtual Assistant can save you time and ensure your funnel is built to convert effectively.
Your lead magnet is more than just a freebie—it’s a powerful tool to attract potential clients and nurture them into becoming loyal customers. This guide will show you how to seamlessly integrate your lead magnet into your sales funnel, from delivery methods to follow-up email sequences. Learn how to set up automated systems that guide leads through the funnel without constant manual effort. And, if you need assistance setting up your lead magnet and email automation, I’m here to help every step of the way.